If you watch Cricket match live you might have appreciated some of the ads shown in the television. Might have got inspiration from this to become a advertising agent . In fact advertising is the medium of informing and commutating the general public to market products or services.A product or service is advertised to create an awareness in the minds of potential buyers. Some of the most commonly used media for advertising are T.V., Radio, Internet, Google ads, Newspapers, Magazines, Bill-boards etc. It is an ideal profession for a creative individual who can handle work-pressure at the same time can attract the peoples attention for the advertisement. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.
Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is categorized as a service sector. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.Advertising field offers a range of lucrative, interesting careers. The job in this field is categorised into two, executive and creative. Executive side include Client Servicing, Market Research and Media Research. Creative side consist of copywriters, scriptwriters, visualisers, photographers and typographers.The executive department understand client needs, find new business and retain existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiate the financial aspects of the deal. Creative department creates the advertisement copy. They verbalises and visualises the specific need of the client.As ad films are also a part of film making career options of film are related to this field.
Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamorous, adventurous and at the same time challenging with more and more agencies opening up every day. Whether it's brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the ability then you can reach the top most level.
Today, new areas are emerging within advertising like event management, image management, internet marketing etc. Event management wherein events are marketed, Image management wherein a a particular profile of an individual or an organization is projected. Internet marketing has also brought about a lot of changes in advertising as Internet means that one is catering to a select group of audience rather than a mass audience mainly after Google ads has come to picture.
